Promotional items are one of the best ways to get your business noticed, introduce a new product, motivate your employees and thank your customers. Promotional sports bottles have a number of advantages that make them perfect for creating a buzz about your business or a new product. Why should you choose promotional water bottles to spread the word about your latest ad campaign?
Promotional Water Bottles Won't Break Your Budget
While there are upscale, higher priced promo water bottles, when you're looking to build a buzz on a budget, promo sports bottles stretch your budget to the max. Inexpensive polycarbonate sports bottles cost about a quid apiece, and can make an enormous impact for a very small price. If your intent is to get your logo seen everywhere, then you want a low-priced and very visible promotional item. But promotional water bottles offer more than economy.
Promotional sports bottles have legs.
Or wheels. Or carabiner hooks. Promotional water bottles are one of those items that people will use. And use. And use. Sports bottles get carried along with people - when they cycle, when they jog, when they walk, when they go to the park or the beach or just about anywhere. That means that your logo or message will travel with them, and be seen everywhere they take your promotional sports bottles.
Sports bottles have a very generous print area.
They're ideal for showing off your logo or message. In fact, depending on the style of bottle that you choose, your print area might by almost the entire bottle surface.
Not sure how to choose the right sports bottle for your promotional buzz campaign? Here are a few suggestions to help you choose and design a promotional sports bottle that will travel with your customers.
1. Look for convenient and unique features. A bottle with a carabiner hook? One that's got an unusual shape that's sized to fit a hand? How about a bottle with a three way cap so you can choose whether to use a straw, a nozzle or a sippee lid? The more convenient and different, the more likely it is that people will use it and spread your message around.
2. Choose a style that's sized to fit both bicycle bottle clips and auto cup holders. The more versatile the style that you choose, the more chances there are that your customers will use it.
3. Pick bright colors and an easy to identify logo.
4. Take advantage of the extra real estate in the print area to add your contact info to your logo.
More information about promotional items and promotional gifts can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business.
Why not request a quick quote from YesGifts or other online suppliers; you will find that YesGifts will give you great value for money providing you with the best quality promotional item for your business convention. Don't forget to check out their special offers and great deals on selected items.
We at YesGifts.co.uk are happy to help you with your promotional products requirements. Our Promotional Team is extremely qualified and can provide you with the committed expert service you would look forward to from a major company. Call us on 0870 933 0085.
Tina Rinaudo
http://www.articlesbase.com/advertising-articles/the-buzz-about-promotional-sports-bottles-214894.html
Filed under promotional products by admin
Promotional gifts are considered to be the best advertising tool by the experts. The management specialists have understood the utility and benefits of this new added tool of promotion. Promotional gifts are given in a view to fulfill the defined objectives of the company. In a very small investment, this tool accomplishes the sole objective of the business. Profit making is the single motive of any business, as without earning the profit, any business can not survive for long. Improving the image of the company and generating the brand recognition in the market are the objectives of all the promotional activities carried out by the company. There could be many reasons behind giving the promotional gift to the clients and associates. But the idea of giving the gifts is only to raise the profit making margins and recognition of the company in the market.
A variety of products can be given to the business associates ranging from pens, folders, conference bags, t-shirts, mugs, umbrellas and many other customized items. The product selected for the promotional item should match the requirements of the business. The basic thing in selecting the item is that the product should come of use to the recipient. A number of promotional gifts store have come up to resolve this issue of the business owners. Normally, the products are ordered in bulk quantity. In this regard, many promotional gifts stores give huge discounts to the customers.
The best utilization of the resources is the key to success of any business. To yield the best result from the investment, the business owner should be careful while choosing the promotional gift store and the promotional items. Select the store considering its services and quality of the product. One major thing that should be taken into consideration is the budget. The promotional item should come under the planned budget of the promotional activities. Ask the provider to give the discount as you are purchasing the items in bulk. This could raise the purchasing power and the amount could be utilized to experiment with some other promotional activities for the business.
The saved amount from the discounts also encourages the small and medium size business houses to carry out promotional activities in their business. The advantages of these activities are well known to every business owner and hence, the industry of promotional gift store is rising in the recent times. The gift stores build-up a rapport with the customers for a long term business motive and entrepreneurs also understand the need to maintain the relations in the market. It has many benefits for the future dealings. By distributing the promotional gifts, a business house can build healthy relations with its clients and associates for the better business deals in the long run.
Article Manager
http://www.articlesbase.com/gifts-articles/promotional-gifts-can-boost-a-business-420740.html
Filed under promotional products by admin
Website directories are an effective way by which you can increase the popularity of your website. You can now attract targeted traffic to your website by submitting your website link to different web directories on the Internet.
When you design a new website you have to make others aware of its existence. This is where web promotion plays an important role to get targeted traffic to your website and also to increase your Search Engine popularity. Directory submissions are an effective technique of web promotion to gain maximum exposure for your website. You need to submit your website link to appropriate web directories to promote your website more effectively.
Effective web promotion with website directories will not only increase the traffic of your website but also enable you to achieve higher rankings in the Search Engines.
Selecting proper directories for web promotion
If you perform a search on the web you will come across thousands of web directories on the Internet. However this does not mean you have to submit your website to all the available directories on the web. You have to do some research on your part to ensure youâre using the right technique of web promotion with website directories.
It will be advisable on your part to check the number of bad links on a particular web directory before submitting your website. You can do so by browsing through the different categories of the directory and check for any plagiarized or bad links. Avoid adding your link to directories that have offended links, gambling links or links related to porn sites.
Submitting your website link to a high Pr directory is more effective than submitting your website to Pr0 directory. Many web directories offer free services while many offer services of Paid sponsored links. By subscribing for a paid listing you get the benefits of being placed on a web page with a higher Pr.
There's free web directories everywhere, but submit your website to directories that are worth it. Check the PageRank before you submit. Expressvisits is a free web directory with a PageRank of 4, and makes it definitely worth submitting your website to.
Submitting your website link to web directories is an effective method to build the link popularity of your website. Itâs all about doing the right research and submitting to the right directories to get maximum exposure of your website.
Doug Smith
http://www.articlesbase.com/advertising-articles/web-promotion-with-website-directories-110414.html
Filed under promotional products by admin
There are many instances where people prefer to outsource work, rather than do it themselves. Popular authors outsource their work to professional writers, major corporations outsource some of their work such as data entry and maintenance to companies who specialize in these types of jobs, magazine publishers outsource some of their graphics and photography works to professional freelance workers and other companies that specialize in working with graphics and the internet has become one of the most popular places for outsourcing work.
The reasons are endless, some people prefer to outsource their work in order to spend more free time, others are not qualified to do the work and therefore outsource the work to professionals. Major companies on the other hand outsource some of their work to specialists in order to focus on their goals and get more work done by employees.
As an example imagine the benefits you will receive by outsourcing your graphic design work to professional companies. For one thing you don't have to worry and stress yourself on how you are going to get the work done when you yourself are not a graphics designer. This practice also saves you plenty of time, the number one reason is because qualified professionals will be doing your work and they can create five different varieties of a logo for you to choose the one you like. If you tried to this you would spend weeks just educating yourself on how to use the program.
Another great benefit is the value for money you get. As in the previous example you can have a professional company create you varieties of a logo design you want and then you choose the one that most appeals to you. Any changes can be done in minutes. This can cost you anywhere from $50 to $200, which is relatively cheap considering the amount of time you save and the quality of the work that you get.
If you were to embark on this task by yourself you would in the least need to spend $400 for a good piece of software that can handle all your graphics work such as Illustrator or Coral Draw. The training would cost you another $600 depending on how fast and in depth the course is and it will take some time before you can produce pieces of graphics work that look professional.
Another of the benefits, and this is sometimes the number one reason why people choose to outsource their work is because, you give out the task and responsibility to professionals to handle it. Those who take on the work are usually specialized, qualified and trained just for this specific task. A graphics design company hires professionally qualified graphic designers to do the work. Companies will outsource all their graphics work to such a company because they already have the expertise necessary to get the job done quickly even if it costs a couple of thousand dollars, it remains much cheaper than setting up a completely new department just for graphics. Hiring a graphics designer alone will cost the company loads in the long run even when work is scarce.
Outsourcing work such as graphics or whatever it maybe does have it's huge benefits, when time is a constraint, and the need of professional quality work is a must, then handing the job and the responsibility over to a professional is the better choice.
Julia Raven
http://www.articlesbase.com/affiliate-programs-articles/benefits-of-outsourcing-your-graphic-design-projects-63312.html
Filed under design by admin
Web Design San Francisco And Beyond: Leaders In Innovative, Effective And Affordable Website Design Offering The Best In E-Commerce Solutions!
Letâs face it: all current day online business owners of websites, whether or not professionally and creatively designed, could benefit from new-age marketing strategies that get the right traffic to them and build them a loyal, ever-expanding customer base while ensuring them a steady profitability and web presence. Now, the question arises whether there is any such web design San Francisco based firm that can offer a host of so many cost-effective solutions in a timely manner and yet produce results that are classy and guaranteed to shoot sales through the roof, if not the sky? You just could be in luck, if you continue reading- because we have inputs from the master-marketers of Web design San Francisco ahead that will clue you in on how you can effectively and cost-effectively sell your products online.
The solution being presented here today is not a mind-bender. In fact, its an easy and affordable option for all the wannabe web site owners that want to increase web presence, sales and generate interest through effectively picking the right Web Design San Francisco based company to do the job for them! For example, if say a company by the name of Wheel Media were to handle the web design San Francisco campaign for your local business, it could well mean that being attuned to home ground needs, the company could have an affinity to doing a bit extra to keep the business ârolling inâ for the client! Choosing a local area specialist in the field of web design San Francisco is a nifty idea and more practical than most people would think since local many a time means cheaper and therefore, definitely more cheerful â for who does not like to get a bargain? Furthermore, with a local area experienced and customer focused provider of web design San Francisco and other neighboring regions could also have the benefit of better contact with the client servicing team that keeps them updated on the progress of their creative project, keeping worries at bay.
Such a firm, functioning in and out for Web Design San Francisco and beyond would not let boundaries limit their creative output and strive to provide innovative approaches to adding e-commerce to a clientâs web site by keeping ideas simple and profitable. Check for the overall feeling of being a priority with the service provider and getting your business needs understood by having the web design San Francisco firm give you an overview of what they have gleaned out of a first consultancy in the form of a written report. This is bound to clue you in about their experience, enthusiasm and understanding of your business needs in terms and prove or disprove credibility of their being able to perform the web-based job you need them to.
Mohammed A. Baig
http://www.articlesbase.com/internet-articles/web-design-san-francisco-and-beyond-116058.html
Filed under design by admin
As anybody who has ever purchased promotional gifts will tell you, one of the hardest parts of the process is deciding which items are right for your business and which are going to give your prospective customers a puzzled look or even worse end up in the bin!
A good place to start is with the customer, thought must be given to what they would actually find useful. For example, logo bugs are not going to be much use on a building site, however personalised tape measures will be much in demand. Although there are new promotional gifts launching onto the market every week it is not always best to choose these products in place of older and more established items such as pens and mugs. Just because something is new does not necessarily mean that an item will be more useful to your customer. However, it is true that every once in a while a product comes along that really fills a requirement like no other previous product, for example USB memory sticks.
The questions of âwhereâ and âwho will I targetâ still apply to the choice of promotional merchandise a company buys as they do to any form of marketing.
The âwhoâ question can be answered by looking at whether you want to target customers or prospects and if so whether you want to target them all or just a small segment. By segmenting your target market and choosing different gifts for groups with similar characteristics you will find your promotional gifts much better received.
The âwhereâ question involves establishing how you intend to get your promotional gifts to your intended target market. If you are buying personalised items for distribution by a sales team then this will have implications on the sort of item you can give away in that you can choose heavier or more bulky items. If, however, you mainly communicate with your target market via the post then a smaller light-weight item such as a pen is often ideal.
Quantity is not always better than quality, you must ask yourself whether your target market would prefer a high value item which they can keep or a lower value item which may not have as long a life. By varying the size of the intended market you need not raise your budget, itâs just a question of which type of item is right for your market.
Another important consideration is the design you intend to use on your chosen promotional items â how will your marketing message look when printed? For example, if your company has a large or very detailed logo then it may be difficult to fit on certain smaller promotional products. In order to help with this important decision a number of promotional merchandise suppliers now offer a virtual sample facility so that you can check how our logo, message or design will look when printed on a range of different items.
If you can answer all of the above questions then you are ready to place your order for promotional gifts today!
Paul Featherstone
http://www.articlesbase.com/art-articles/which-promotional-gifts-are-right-for-my-company-212520.html
Filed under promotional products by admin
Businesses are always aiming to expand and increase their client base. In the process of attracting newer customers and clients and grabbing new comers they often make the greatest mistake of ignoring the existing set of clients and customers. The existing client base and the already established bond may be destroyed in no time, if not taken care properly. Promotional gifts here can play a major role and promotional gifts are regarded as the perfect tools that can hold on the existing set of customers with their excellent features and qualities.
Today, the competition in every field of life is soaring high and businesses find it very difficult to keep their market position intact in the massive competitive world. Everyday, we come across new advertisements and new product launches and many often we get tempted to shift from our age old products to try out newer brands. Therefore in such a scenario, even already established brands and companies cannot sit idle and rest in peace. They also require finding out strategies and marketing methods that would ensure their stable position and keep their clients and customers loyal to their brand. Promotional gifts carrying the brand name and business logo are not only efficient business promoting tools for business starters, already established companies also find promotional gifts highly fruitful and effective ways to keep up with the market competition and maintain their bond with the existing customers.
Promotional gifts can be anything and everything. Useful and practical items of daily life customised with the company logo and brand name make the best promotional gifts. Companies make use of promotional gifts to distribute its clients and customers at any occasions or events like trade fairs, shows, seminars, special events and even store visits. Many companies often keep promotional gifts as purchase incentives and offer the attractive promotional gifts with a purchase exceeding a specified limit. The strategy works out amazingly especially for the existing set of customers. Customers who have already used the brand are not doubtful about the quality of the brand and they get easily convinced and tempted to buy the products. Another very useful strategy is to send promotional gifts to customers and clients during holidays and special occasions. Such caring gesture and thoughtfulness are appreciated by the customers and they cannot afford to forget the company and the brand at any cost. Promotional gifts with the company logo also develop a feeling of oneness and attachment with the brand and customers and clients feel a sense of belongingness with the âbrandâ or logo and refuse to part with the products.
Ideasbynet is the U.K.âs one of the best and reliable shopping stations of promotional gifts and you can select from the vast array the promotional gifts suiting your requirements and budget. Log on to www.ideasbynet.com and view our online catalogue. Order the promotional gifts of your choice and gift your existing client and customer base with charming promotional gifts having company logo from Ideasbynet.
Gareth Parkin
http://www.articlesbase.com/branding-articles/promotional-gifts-are-the-perfect-tools-to-hold-on-your-existing-set-of-customers-520432.html
Filed under promotional products by admin
Decorating their room with large posters is what many people love to do. This trend is very common among teenagers as they love to put up all types of large posters, small posters and medium sized posters in their room, wardrobe and cup boards. In fact large posters can be used for many other purposes as well. Large posters are an effective means that can be used for the purpose of promotion and also for giving a personal touch to their room. Posters of celebrities like Brad Pitt, Tom Cruise and David Beckham are high on the demand list of people. Large posters can be easily bought at many stores that specialize in selling posters of different types. On just needs to select the right type of large posters they would like to put up in their room or any other place that they wish.
Large posters can be successfully used for another purpose also and that is promotional purposes. Doing the promotion aspect of any business properly is important for being successful and so business owners must take special note to make sure that their promotional methods are suitable to the business that they are doing. Remember that each business has different need and requirements and so promotion method that you use must also be different. Another thing that you must take care of is to make sure that you present something new and unique to customers, otherwise why would they be attracted to buy goods from you. The market is full of the things which you are trying to sell and so the only way through which you can attract them is by offering them the things in a unique and distinct manner.
Large posters can be easily obtained in the market, but the one that you will use for promotion purposes is entirely different so it is best to customize that poster. There are many agencies that are working towards helping out people who want to make use of custom posters for promoting a good or any other thing. So all you need to do for making custom large posters is to find out a good poster making company that will help you to do the work easily. While you talk to the professional to design the large poster for you, make sure that you explain to him about all aspects of your company. Well if he does not have the proper info about this, how will he incorporate your ideas in the poster?
It is not that one can make use of large posters only for the purpose of promotion; you can also create awareness about a social cause using the large posters. So if you feel strongly about causes like Aids, breast cancer, poverty eradication or any such similar cause you can help in spreading awareness about this through the large posters. So the basic idea behind all this is to assist you, in disseminating information about any kind that you want to your targeted audience. Identifying the right people to target is one of the primary requirements for a business undertaking to be successful.
Chris Broad
http://www.articlesbase.com/advertising-articles/large-posters-is-a-wonderful-tool-for-promotion-138496.html
Filed under promotional products by admin
CRT screens are fast moving towards obsolescence and are now almost the preserve of Graphic designers, gamers and photographic professionals. In effect their large, bulky size has resulted in them being consigned forever to the recycling bin. Even so, their abilities far outstrip even the most modestly priced LCD or flat panel display. Why? Well, the refresh rate, color saturation, even-ness of brightness and ability to multi-sync (have more than one native resolution) means that they can still meet the requirements of high end digital users. Only a LCD displays offer true multisync and these are significantly more expensive than any CRT screen, either new or refurbished. So where do LCD displays beat the traditional CRT? I've already noted than they take up less desk space, but they don't flicker either and the glare is much less. As a result of this, eye strain is reduced significantly.
Liquid crystals were discovered in 1971 and comprise a liquid chemical compound that can be aligned precisely when subjected to an electric field. By placing rows of liquid crystals in between 2 polarizing filters (the same filters used in sun glasses) no light can pass through. Upon applying a charge to the liquid crystals, they are excited which causes them to align with the polarizing filter. If a light is shone through the layers, only those crystals that have been excited will allow the photons to pass through and align then up with the second filter. This is in effect how a monochrome screen was produced (basically black and white or on and off). Backlights, that produce the light source are cold sodium cathode tubes similar to ceiling strip lights.
In a color LCD screen, three liquid crystal cells make up each pixel. Each of those three cells has in front of it either a red, green, or blue filter. Light passing through the filtered cells creates the colors you see on the LCD. Nearly all modern color LCDs use a thin-film transistor (TFT), also known as an active matrix, to activate each cell. The process of manufacturing a TFT is similar to the process used to manufacture a silicon integrated circuit or silicon chip. Extremely thin insulators, conductors and transistors must be laid into a glass substrate, which becomes the lower glass of the LCD. TFT LCDs create sharp, bright images. Previous LCD technologies were slower, less efficient, and provided lower contrast. The oldest of the matrix technologies, passive-matrix, offers sharp text but leaves ghost images on the screen. This is because the electric field was not delivered directly to the liquid crystal because the TFT layer was not present.
Because LCDs address each pixel individually, they can create sharper text than CRTs, which, when badly focused, blur the distinct pixels that make up the screen image. But the high contrast of LCDs can cause problems when you want to display graphics. CRTs soften the edges of graphics as well as text, and while this can make it hard to read text at very small resolutions, it also means CRTs can blend and convey subtleties in photographs better than LCDs. Also, LCDs have only one "native" resolution, limited by the number of pixels physically built into the display. If you buy a modern 15 inch TFT, it's native resolution will be 1024×768. Emulating 800 x 600 on this screen will cause it to produce a picture where everything displayed looks to have fuzzy edges. A further note is that Many people claim that TFTs are crisper, but at close working distances the pixel structure is visible on a TFT. This is not the case on modern CRT screens, where the dot pitch is at or below 0.25mm.
Author
http://www.articlesbase.com/information-technology-articles/gaming-and-graphic-design-computer-monitor-solutions-94874.html
Filed under design by admin
Color by virtue of its tremendous expressive qualities is one of the most effective tools in advertisements and presentations. Web design is no exception in this regard. Psychologists have found out that color impression can account for 60% of the acceptance or rejection of that product or service.
Understanding the proper uses, emotional response, and psychological implication of color is crucial to effective communication between you and your target audience through the website. Color has gradually evolved into a discipline which is increasingly being taken quite seriously by web professionals to better influence and illustrates the message, mood, and flavor of web sites and the visitors.
Here's a brief elucidation on varying dimensions of color.
There is a high degree of universality in the implicit meaning of color across cultures and geographies
Name something Green, people will refer to trees, name something blue, people will mean water. People generally associate colors with where each color is predominantly found, regardless of cultures and regions.
In general terms Red symbolizes energy, strength, passion; Blue stands for wisdom, calm, reassurance; Yellow reflects intelligence, social energy; Green indicates healing, success, fertility; Grey points to security, dignity, amongst other things.
Here's a description of the symbolic significance and potential uses of common colors.
Red
Symbolizes Passion, fire, love, lust, war, violence, blood, and aggression
Potential Uses Where the aim is to motivate an individual to initiate action, convey a warning, or stop the user.
When using different shades of red on a website, exercise caution Bright red can be quite irritating if used over large areas.
Pink
Symbolizes: Calming, cute, candy, soft romantic, and feminine
Potential Uses: When you want strike on a user's caring or romantic side.
Orange
Symbolizes Vibrancy and warmth. It is like a less passionate red.
Potential Uses Recommended for food sites, nature sites.
Orange is good in moderation. Over-use should be avoided.
Yellow
Symbolizes Sunshine, caution, happy, cheerful, warmth, hope, light, energy, weakness or illness, or symbolize cowardice.
Potential Uses: To make a webpage brighter and more spring-like.
Like red, it catches attention swiftly, but can be an irritant if over-used.
Green
Symbolizes: Spring, renewal, fertility, wealth, inexperience, health
Potential Uses: Excellent color option for websites about money and growing.
Blue
Symbolizes: Sky, sea, intelligence, reassurance, also depression and sadness.
Potential Uses: To give a website formal look and feel.
Purple
Symbolizes:Creativity, spiritual and mysterious.
Potential Uses: Best for spiritual sites, expressing romantic tenor
Black
Symbolizes: Power, elegance, and sophistication, death (Western context), evil, anger and sadness.
Potential Uses: Be on the safe side, never use over a wide area.
White
Symbolizes: Cleanliness, purity, and spirituality. It symbolizes life and marriage in Western cultures, but it is symptomatic of death in Eastern cultures.
Potential Uses: Great as an accent or background color because it makes other colors seem more vivid and bold
How to make color scheme work for you
Keep it simple . A color palette using three or fewer overall colors contributes to the clarity of a web page.
Use white space . White space does a balancing act for colors, lets the design breathe and makes a large site feel less complex.
Be consistent . Consistency in colors (i.e. links, menu items, instructions etc.) allows your audience to instinctively know where to look for information.
Know your audience. Before you set the ball rolling in design, you should be convinced enough what colors the audience would find compelling and right for your product.
Choose the right temperature of colors . The perception of your site is affected by your choice of warm or cool colors. Cool colors are water and sky colors like blue and purple; warm colors are red, orange and yellow. The temperature of a color affects how your message is likely to be perceived. SALE written in red will be perceived as more vibrant and urgent than soft purple text.
Let color contrast distinguish significant parts of your site.
Contrast between text and its background is essential for legibility. Dark text on a white background, for instance, is more legible than orange text on a red background. Different elements on your web page (i.e. the menu and body of the page) must contrast or they will begin blending together.
Color lesson: A well-considered color scheme can transform an okay website into a great web site
Color is one of the most important yet not-so-thoroughly understood elements of web design today. Whether web designers appreciate it or ignore it, visitors to a site respond to colors and other visual elements on the site on a psychological level, and will continue to do so.
Color affects the emotion of the audience, and emotion, in the process, drives decision-making. An intrigued visitor is more likely to be engaged in your site — whether it is meant to inform, entertain, or to sell products or services or ideas.
But if the colors are unsuitable, or outrageous, or not in line with the underlying symbolism, the visitors can outrightly reject the site–and the products as well–no matter how good they are. So, picking colors on your website carefully can transform your site, and of course, your business too.
Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong offering superior web services and solutions at competitive costs.
The psychology of color in web design
Color by virtue of its tremendous expressive qualities is one of the most effective tools in advertisements and presentations. Web design is no exception in this regard. Psychologists have found out that color impression can account for 60% of the acceptance or rejection of that product or service.
Understanding the proper uses, emotional response, and psychological implication of color is crucial to effective communication between you and your target audience through the website. Color has gradually evolved into a discipline which is increasingly being taken quite seriously by web professionals to better influence and illustrates the message, mood, and flavor of web sites and the visitors.
Here's a brief elucidation on varying dimensions of color.
There is a high degree of universality in the implicit meaning of color across cultures and geographies
Name something Green, people will refer to trees, name something blue, people will mean water. People generally associate colors with where each color is predominantly found, regardless of cultures and regions.
In general terms Red symbolizes energy, strength, passion
Blue stands for wisdom, calm, reassurance
Yellow reflects intelligence, social energy
Green indicates healing, success, fertility
Grey points to security, dignity, amongst other things.
Here's a description of the symbolic significance and potential uses of common colors.
Red
Symbolizes Passion, fire, love, lust, war, violence, blood, and aggression
Potential Uses Where the aim is to motivate an individual to initiate action, convey a warning, or stop the user.
When using different shades of red on a website, exercise caution Bright red can be quite irritating if used over large areas.
Pink
Symbolizes: Calming, cute, candy, soft romantic, and feminine
Potential Uses: When you want strike on a user's caring or romantic side.
Orange
Symbolizes Vibrancy and warmth. It is like a less passionate red.
Potential Uses Recommended for food sites, nature sites.
Orange is good in moderation. Over-use should be avoided.
Yellow
Symbolizes Sunshine, caution, happy, cheerful, warmth, hope, light, energy, weakness or illness, or symbolize cowardice.
Potential Uses: To make a webpage brighter and more spring-like.
Like red, it catches attention swiftly, but can be an irritant if over-used.
Green
Symbolizes: Spring, renewal, fertility, wealth, inexperience, health
Potential Uses: Excellent color option for websites about money and growing.
Blue
Symbolizes: Sky, sea, intelligence, reassurance, also depression and sadness.
Potential Uses: To give a website formal look and feel.
Purple
Symbolizes:Creativity, spiritual and mysterious.
Potential Uses: Best for spiritual sites, expressing romantic tenor
Black
Symbolizes: Power, elegance, and sophistication, death (Western context), evil, anger and sadness.
Potential Uses: Be on the safe side, never use over a wide area.
White
Symbolizes: Cleanliness, purity, and spirituality. It symbolizes life and marriage in Western cultures, but it is symptomatic of death in Eastern cultures.
Potential Uses: Great as an accent or background color because it makes other colors seem more vivid and bold
How to make color scheme work for you
Keep it simple . A color palette using three or fewer overall colors contributes to the clarity of a web page.
Use white space . White space does a balancing act for colors, lets the design breathe and makes a large site feel less complex.
Be consistent . Consistency in colors (i.e. links, menu items, instructions etc.) allows your audience to instinctively know where to look for information.
Know your audience. Before you set the ball rolling in design, you should be convinced enough what colors the audience would find compelling and right for your product.
Choose the right temperature of colors . The perception of your site is affected by your choice of warm or cool colors. Cool colors are water and sky colors like blue and purple; warm colors are red, orange and yellow. The temperature of a color affects how your message is likely to be perceived. SALE written in red will be perceived as more vibrant and urgent than soft purple text.
Let color contrast distinguish significant parts of your site.
Contrast between text and its background is essential for legibility. Dark text on a white background, for instance, is more legible than orange text on a red background. Different elements on your web page (i.e. the menu and body of the page) must contrast or they will begin blending together.
Color lesson: A well-considered color scheme can transform an okay website into a great web site
Color is one of the most important yet not-so-thoroughly understood elements of web design today. Whether web designers appreciate it or ignore it, visitors to a site respond to colors and other visual elements on the site on a psychological level, and will continue to do so.
Color affects the emotion of the audience, and emotion, in the process, drives decision-making. An intrigued visitor is more likely to be engaged in your site — whether it is meant to inform, entertain, or to sell products or services or ideas.
But if the colors are unsuitable, or outrageous, or not in line with the underlying symbolism, the visitors can outrightly reject the site–and the products as well–no matter how good they are. So, picking colors on your website carefully can transform your site, and of course, your business too.
Deepak Sharma
http://www.articlesbase.com/ecommerce-articles/the-psychology-of-color-in-web-design-10625.html
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